Chief Revenue Officer
The Chief Revenue Officer will establish and hit key performance indicators among target audiences across all touch points. They will ensure all marketing communications represent a unified voice, adhere to established brand guidelines and present the brand’s messages and products in an effort to drive topline sales across streaming, digital, physical product and e-commerce while enhancing the customer experience and journey. The right candidate will be excellent in developing and fostering relationships both externally and internally and have experience working with large teams and organizations.
Essential Duties
- The Chief Revenue Officer is responsible for developing, implementing and executing strategic and operational commerce plans based on data insights in support of current and long-term profit and growth objectives.
- Establish key results reporting KPI criteria and continually optimizes the marketing strategy and execution to meet KPI hurdles.
- Manage and develop a team to drive KPI’s and organizational goals with a focus on artist and partner relationship.
- Deploy innovative and creative strategies based on the evolution of e-commerce, consumer behavior and the music industry.
- Drive commerce strategies that align with the current streaming market in addition.
- Develop partner-specific and cross-partner revenue-optimization strategies, and lead implementation of those strategies.
- Ensure productive implementation of new deals and focus on driving digital deal operationalization, maximization and innovation.
- Work closely with the right internal stakeholders to assure fully integrated, planned programs and campaigns across all customer touch points are built to drive topline growth.
- Partner with Digital and IT teams to ensure the right systems are in place to execute, measure, scale and enhance all programs.
- Drive insight into and assure strategy / program(s) shifts to assure profit contribution, recommend strategy and program(s) refinements and deliver ongoing performance communications.
- Lead, develop, engage and motivate team members as well as recruit, hire and on-board new team members.
- Will lead the planning and implementing of the online marketing strategies.
- Additional duties as required.
Skills Required
- BS in Marketing or related field; MBA a plus.
- 7+ years minimum of relevant experience including 5+ years of leadership
- Solid understanding of marketing data and analytics, able to provide insights and decision-making based on data and learning.
- Media — broadscale, digital and print – strategic knowledge and experience.
- Demonstrated experience driving measurable results through customer marketing efforts and/or e-commerce environment
- Ability to manage large initiatives strategically, entrepreneurially and responsibly.
- Ability to communicate with all levels within the organization and interface with a broad range of stakeholders.
- Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions.
- Results driving position requires innovation, creativity, deep customer marketing and communications experience, influence and relationship skills, analytical expertise and strategic thinking.
- Experience leading multiple teams or highly complex teams.
- Relevant experience launching new initiatives and programs.
- Ability to translate trends and knowledge into actionable opportunities.
- Emotionally intelligent, adaptable and supportive leader able to coalesce divergent teams through vision and leadership.
- Proven ability to build cross-functional partnership and inspire collaboration.
- Business maturity and the ability to offer sound recommendation and make key decisions.
- Excellent interpersonal, oral and written communication skills.
- Knowledge of and passion for music – MUST.