About the Company

A premium fitness brand expanding across DTC and retail.

Role Overview

The Sr. Ecommerce Manager will lead day-to-day performance, optimization, and execution of the brand’s DTC website across product, subscription, and bundle offerings. This role requires deep Shopify expertise, strong analytical capabilities, and a data-driven mindset focused on conversion, AOV, LTV, testing, and customer experience.

This person will sit at the intersection of marketing, product, growth, and operations — turning strategy into measurable results.

Key Responsibilities

Shopify & Site Management

• Own day-to-day management of Shopify (themes, apps, PDPs, collections, bundles, subscriptions)
• Manage product launches, pricing updates, merchandising, and promotions
• Optimize UX and site flow to improve CVR and AOV
• Ensure seamless integration with subscription tools, fulfillment, and CRM

Analytics & Performance Optimization

• Track and report on KPIs: CVR, AOV, LTV, CAC, churn, cart abandonment, revenue per visitor
• Build dashboards and provide weekly performance insights
• Lead A/B testing strategy across landing pages, PDPs, bundles, and checkout
• Identify friction points in the purchase journey and recommend improvements

Growth & Revenue Expansion

• Optimize bundles (equipment + supplements + digital)
• Partner with Growth team on paid landing page performance
• Improve upsell/cross-sell strategies (pre and post purchase)
• Drive subscription conversion and retention improvements
• Oversee 3rd party sellers and channel partners

Cross-Functional Collaboration

• Work closely with Marketing, Creative, Product, Operations, and Franchise teams
• Coordinate site updates to align with campaign calendars
• Ensure brand consistency while driving performance

Qualifications

• 7+ years of experience in Ecommerce, ideally in high-growth DTC brands
• Deep Shopify expertise (required) — including themes, apps, analytics, and integrations
• Strong analytical skills — comfortable in GA4, Shopify analytics, Looker or similar BI tools
• Experience with subscription businesses preferred
• Experience optimizing bundles and AOV strategies
• Strong understanding of conversion rate optimization (CRO)
• Familiarity with landing page builders (e.g., Replo or similar modular tools)
• Comfortable with tech integrations across marketing stack (CRM, pop-up tools, reviews platforms)
• Highly organized, proactive, and detail-oriented
• Comfortable operating in a fast-moving, high-growth environment

Bonus Points

• Experience in health, wellness, fitness, or supplements
• Familiarity with Klaviyo flows and lifecycle marketing
• Experience managing Amazon or other third-party channel coordination
• Experience with international ecommerce expansion

Why This Role

This role directly impacts revenue, customer experience, and the brand’s ability to scale efficiently. As the company grows its equipment, supplement, and digital offerings, a best-in-class ecommerce experience is essential to achieving ambitious 2026 growth goals. You’ll work alongside a sharp, energized team that moves fast and values your voice.