About the Company
A premium fitness brand expanding across DTC and retail — combining evidence-based methodology with a premium lifestyle aesthetic. Operating across digital subscription, physical retail, and a growing franchise footprint, this company is building toward category-defining status in longevity and women’s health.
The Role
This is not just influencer seeding.
This role owns the full ecosystem of brand amplification — from influencer strategy and KOL relationships to strategic brand partnerships and affiliate programs. You will architect a best-in-class, performance-driven influencer engine while simultaneously building long-term brand equity and cultural credibility.
The right person here is a creative, strategic operator who can think big, move fast, and build from a strong foundation.
Key Responsibilities
Influencer Strategy & Management
- Develop and execute a full-funnel influencer strategy (awareness → conversion → retention)
- Build scalable ambassador programs across macro, micro, and nano tiers
- Identify and cultivate long-term brand advocates — not just one-off posts
- Oversee paid influencer partnerships with strong ROI tracking
- Partner with Growth team to integrate creator content into paid media
KOL & Authority Building
- Build relationships with medical professionals, longevity experts, and women’s health leaders
- Identify and develop the brand’s ‘next voice’ — a credible counterpart to existing celebrity partnerships
- Drive credibility moments tied to clinical research and product launches
- Integrate KOL strategy across product and content initiatives
Strategic Brand Partnerships
- Identify and negotiate aligned brand collaborations (wellness, supplements, beauty, travel, hospitality, etc.)
- Develop co-branded campaigns and revenue-driving collaborations
- Structure affiliate partnerships and revenue share agreements
- Drive experiential moments — pop-ups, tours, events
Affiliate & Creator Commerce
- Build a scalable affiliate program with clear KPIs
- Optimize tracking, attribution, and performance reporting
- Develop tiered incentive structures
- Integrate influencer and ecommerce strategy to lift AOV and subscription
Performance & Analytics
- Establish clear KPIs: CAC, ROAS, EMV, LTV, affiliate revenue, retention impact
- Build reporting cadence to leadership
- Continuously optimize spend allocation based on performance
Qualifications
- 7–10+ years of experience in influencer marketing, partnerships, or brand development
- Background in high-growth DTC brands (wellness, beauty, or supplements preferred)
- Proven ability to scale influencer programs from early-stage to multi-million revenue drivers
- Deep understanding of performance marketing and attribution
- Strong negotiation and deal-structuring skills
- Experience working with talent agencies and celebrity teams
- Strong aesthetic and brand instincts
- Highly entrepreneurial and comfortable building from scratch
Bonus Points
- Experience working with clinically-backed or health brands
- Familiarity with women’s health, GLP-1, or longevity trends
- Experience integrating influencer into paid ads at scale
- Experience launching retail or franchise-adjacent partnerships
What Success Looks Like
- Diversified brand voice beyond single celebrity reliance
- Influencer channel driving measurable revenue contribution
- Clear affiliate engine contributing incremental growth
- Strategic partnerships that elevate brand authority
- Cultural positioning as a category leader in movement longevity
Why This Role Matters
As the brand scales into a category leader, expanding awareness and building trust in the longevity and wellness space is mission critical. This role directly impacts topline revenue, brand love, and long-term equity — and will play a pivotal role in making this brand a household name.
You’ll work alongside a sharp, high-energy team that values creativity, moves fast, and rewards conviction.