TIDAL is a global music and entertainment platform that brings artists and fans together through unique music and content experiences and is currently available in 52 countries.
As Head of Growth you will be responsible for creating and executing a holistic growth strategy through ownership of customer acquisition. This includes ownership of paid media & affiliate channels, as well as SEO, ASO, product plan marketing, offer strategy, and growth centric design.
Responsibilities
- Customer Acquisition: Manage budget across online and offline channels to strict ROI targets, pulling levers on LTV and CPA; identify, test and scale new owned, earned and paid acquisition channels with a fast moving, data driven, segmented approach
- Affiliate Marketing: Oversee the onboarding of global and regional affiliate partnerships to bring in qualified leads to grow the customer base; this includes publishers and influencers
- Product Marketing: Ownership of product / plan marketing, devising and implementing strategies that will allow us to put the right product in front of the right customer at the right time for the right price
- Conversion Rate Optimization: Work cross-functionally to develop new landing pages, marketing content, A/B tests and growth projects
- Growth Creative: Create and test creative concepts at a high frequency while remaining true to brand tone and taste
- SEO / ASO: Develop strategies to improve TIDAL’s organic acquisition through SEO and ASO, continuously testing and making improvements in app store and search rankings; work with tech teams in Oslo to help implement change
- Co-ownership of marketing calendar along with artist marketing, content, partner marketing and retention teams to coordinate efforts and plan in advance
- Work across global teams to ensure ensure that content, PR and partnerships are building brand awareness that is in service to growing the subscriber base while also remaining true to TIDAL’s unique artist centric & culturally relevant values
- Use a data-driven approach to identify the highest possible areas of impact across customer’s journey
- Lead and mentor a skilled team of creatives, media buyers, and product marketers
- Create and execute strategies to increase acquisition marketing efficiencies and build best practices
- Develop and maintain reporting on the efficacy of marketing efforts and spend
Requirements
- 5-10+ Years of relevant and progressive B2C experience in digital acquisition marketing for SaaS
- Deep expertise in performance marketing, understanding how to convert audiences to paying customers
- Proven ability to develop and execute clear annual marketing plans along with the confidence and experience to change direction based on results and update tactical plans on a dime
- Knowledge managing (owned, outsourced) performance marketing operations
- Proven ability to identify, source, and activate strategic partnerships, specifically as those relate to acquisition and retention
- Deep Direct Response marketing experience across a range of channels including SEO, SEM, display, paid social (ad networks/DSPs), direct mail, lead partnerships
- Experience building marketing teams and in particular growing and mentoring people to take on bigger challenges
- Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction within professional environments
- Bachelor’s Degree; or any equivalent experiences that show deep curiosity and rapid learning capabilities