BOMBAS

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CMO

About Bombas

Bombas is a fast-growing, profitable, comfort focused e-commerce apparel company with a mission to help those in need. Founded because socks are the number one most requested clothing item at homeless shelters, we donate a pair of socks to someone in need for every pair sold. Since launching in 2013 we have donated more than 3 million pairs of socks.

Bombas is looking for an effective, trustworthy, and action-oriented leader to make Bombas a well-known, much-loved apparel brand that customers can’t stop talking about. You’ll own the the end-to-end customer experience, combining the best of data-driven marketing with top-notch creative and storytelling. You’ll build a large, multi-function team and work closely with adjacent functions such as creative, brand, merchandising, business intelligence, and technology teams. The ideal candidate will have a strong background in brand, consumer and product marketing for an online digital, retail or eCommerce business.

You will be responsible for creating and executing a holistic growth strategy through ownership of customer acquisition, retention/loyalty, customer support, customer insights, partnerships, PR, digital product and offline marketing (events/activations/pop-ups) functions and working closely with our Chief Brand Officer and Chief Creative Officer on brand and creative strategy.

Responsibilities

Responsibilities include:

  • Customer acquisition: Manage eight-figure media budget across online and offline channels to strict ROI targets, pulling levers on LTV and CPA; ensure that PR and partnerships are building brand awareness that we can capitalize on.
  • Customer retention and loyalty: Grow repeat revenue and loyalty through email (pre/post-purchase series, promotional calendar, etc.), excellent customer support, and other strategies
  • Digital product: Develop and oversee conversion rate optimization, upsell/merchandising, email capture, landing page, and referral strategies
  • Customer insights: Build comprehensive insights program including setting up processes for turning the insights into actions that directly drive growth
  • Offline Marketing: Develop a strategy to engage and acquire customers at community/in-person activations and future retail/wholesale opportunities
  • Build a best-in-class marketing team, through hiring and/or growing people internally
  • Collaborate with the C-Suite as the voice of the customer including providing counsel and input on product strategy, market strategy, and overall business strategy

What you’ll love about us

  • We are a team of smart, interesting, diverse, funny, and loving people
  • We offer competitive compensation, 100% paid health benefits, 401k, snacks, socks and a fun, relaxed office environment
  • Since we started 4 years ago, no one has quit and no one has been fired
  • We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously
  • We value fun which is why we host team lunches in office, host offsite team outings, and host an annual company retreat
  • We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly
  • We believe success comes from the collective effort of all, which is why all team members receive equity in the business
  • We have no limit on vacation, work from home or sick days because we understand the value of relaxation, spending time with friends and family, and seeing the world
  • We believe a healthy body equals a healthy mind, so we offer $100 monthly health and wellness reimbursement
  • We have three dogs in the office and we welcome more (unless you have a fear of dogs, in which case you’ll hate it here)

What we’ll love about you

  • You’re a team player who is willing and happy to help
  • You believe in our mission and understand the importance of giving back
  • You’re positive, generally happy, and a joy to be around
  • You are inquisitive, love to learn, embrace failure, and never give up
  • You thrive in a fast-paced, collaborative environment

Qualifications

  • Bachelor’s Degree; or any equivalent experiences that show deep curiosity and rapid learning capabilities
  • Minimum 10+ years of relevant consumer/product marketing experience at a brand, digital or eCommerce company developing comprehensive marketing strategies in online, advertising, social or digital media space
  • Successful track record of building, managing and execution of marketing strategies for a digital media based, consumer-focused business
  • Experience building marketing teams and in particular growing and mentoring people to take on bigger challenges
  • Passionate thinker/executor who wants to build something big and has a sense of urgency coupled with the ability to be patient and let momentum develop
  • Excellent verbal and written skills with the ability to present data and conclusions in an organized, concise manner at all levels throughout the company and able to work effectively across internal and external organizations
  • A top performer, with a proactive approach who has a “roll up your sleeves” mentality
  • ‘Lives’ the internet: knowledgeable of social and digital media trends and how they will impact the future direction of the company
  • Must love dogs