Marketing Manager (Targeted)

Job description

Rockstar Games are seeking an analytically-minded Marketing Manager with hands-on operational experience running targeted marketing programs online (web, mobile, e-mail, social), with a proven track record of implementing innovative and revenue driving solutions for a digital business.

The individual we seek will play a key role in defining the roadmap, building the day to day strategies, and utilizing quantitative & qualitative analytics to make decisions and drive innovation. The candidate must have excellent organizational skills, self-motivation, be resourceful, and be able to manage multiple priorities, take initiative and develop and maintain positive relationships with key stakeholders.

Responsibilities

• Work with marketing and internal analytics teams to drive targeted marketing strategies and execution through owned and paid channels.
• Project manage the implementation and optimization of targeted marketing tools.
• Drive monetization, engagement and retention through marketing while working towards revenue and other KPI focused goals.
• Present plans and post analysis to stakeholders in a concise and easy to understand format.
• Derive insights from multiple data sources to inform future strategies and areas of opportunity.
• Prioritize projects through broad cost/benefit analysis.
• Act as the targeted marketing subject matter expert; researching, learning, and applying the latest techniques and technologies to Rockstar Games.
• Coordinate with global marketing teams and external agencies to deliver culture-specific insights that can drive creative development for global brand campaigns.
• Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.
• Drive growth in a dynamic, fast-paced, high-growth organization.

Qualifications

• 6+ years of direct marketing and/or online marketing experience designing, executing and evaluating targeted marketing programs for a data-focused business.
• Hands-on experience in project management and/or consulting, preferably in the following sectors: e-commerce, digital products, digital video, sports, media and entertainment.
• Experience in consumer segmentation analysis, P&L management and execution of metric-based marketing programs through channels including email, online media and direct mail.
• Experience with managing third party vendors in the areas of CRM, DMP and analytics.
• Understanding of integrated marketing programs, including knowledge of Consumer Promotions, Shopper Marketing and traditional channels.

Skills

• Expert in Excel – analytical and comfortable creating spreadsheet models and working with large amounts of data.
• Excellent prioritization skills – ability to evaluate and prioritize a wide array of opportunities within a highly dynamic environment.
• Excellent communication skills – comfortable communicating to internal executive and product teams, as well as written communications for consumer-facing audiences.
• Flexibility to adapt to changing business requirements, and ability to power through ambiguity.
• Ability to thrive in a fast-paced, entrepreneurial environment with a track record of success in leading cross-functional initiatives.